Building
systems for
the fringe.
We work alongside your team, outside the usual corporate boundaries, to uncover opportunities others overlook and turn the best ideas into products and systems that drive bottom-line growth.
LET'S TALK01 / Philosophy
We believe the best opportunities rarely come with a roadmap. They live somewhere between what already exists and what should exist next. We keep teams small, ideas focused and technology tied to a clear business purpose.
02 / Modules
ROGUE
CUSTOM
Complex products. Endless possibilities. One system connecting every step from creation to production.
Inspect module →ROGUE
INTELLIGENCE
Turning disparate business data into clear signals that help people see what matter most and make better decisions.
Inspect module →ROGUE
CONFIGURATOR
Guided product configuration for complex catalogs - constraint logic, live pricing, and clean handoff to manufacturing.
Inspect module →ROGUE
VENTURES
We work with colleges and emerging technology entrepreneurs to help promising ideas find their way into the real world.
Inspect module →03 / Leadership

DEREK BONNEY
[ CO-FOUNDER / MANAGING DIRECTOR ]Derek leads business strategy, client relationships and new opportunities at Rogue. Over 20+ years in digital and agency leadership, he’s built businesses, launched new capabilities and developed long-standing partnerships with global brands. His sweet spot is finding opportunities others might miss, bringing the right people together and turning good ideas into businesses that create real value.

TRACY AHERN
[ CO-FOUNDER / HEAD OF PRODUCT DESIGN ]Tracy leads product design and user experience at Rogue. Over 25+ years in digital, she’s built creative teams and created experiences for brands including Nike, Wilson Sporting Goods, JD Sports, McDonald’s and Kohl’s. A natural problem solver, Tracy has an instinct for understanding user behavior and making the complex feel simple - including Wilson's Custom platform that drives millions in annual revenue.

KEVIN MAAS
[ HEAD OF TECHNOLOGY ]Kevin leads technology and development at Rogue. A self-taught engineer and open-source expert, he’s spent more than 20 years building award-winning digital products across platforms and devices. As lead architect across all Rogue solutions, he turns ambitious ideas into scalable technology and builds the systems behind our most complex products and experiences. There’s a reason we have a saying around here: “In Kev We Trust.”

CAMDEN BONNEY
[ BUSINESS INTELLIGENCE ANALYST ]Camden has been building with Rogue since high school, growing from an early contributor into a leader of our data and business intelligence work. Today, he leads analytics engagements and builds BI products that turn complex data into smarter decisions and new opportunities. He’s also a published researcher, bringing that same curiosity to how data and technology can solve real-world problems.
04 / Experience
A few of the brands our team has worked with throughout their careers.










READY TO
BUILD?
We take on a small number of engagements. Tell us what the opportunity is and we will tell you if we are the right team.
LET'S TALK